Meet our core team


Amy Birchall is founder and head writer at Mint Content, a Canberra copywriting and content marketing agency

Amy Birchall - Director and Lead Content Writer

Amy is a journalist, content writer and technology marketer. She's produced work for organisations including Google, Singtel, HP, Intel, Canon, the Northern Territory Government, ABC Online, The West Australian, Bank of Queensland, Future Ready Singapore and the Australian Institute of Management.

Amy is the former editor of news and opinion website the RiotACT. She's worked as the marketing manager at global software company Intelledox, produced feature articles for Management Today magazine, and lead the communications team at Soldier On. She has a Bachelor of Journalism and Bachelor of Arts from the University of Canberra. 

Areas of interest
Cybersecurity, robotics, virtual reality, Microsoft technology stack, business intelligence software,  innovation, management and leadership.


James McPhillips - Business Development Lead

James is an IT project manager turned copywriter, strategist and business development lead. He is a former account manager, business analyst and management consultant. James's obsessions include writing words that convert, sales psychology and branding. 

Areas of interest
Bid management, tender writing, proposals, sales, strategy, branding, entrepreneurship, consulting, enterprise architecture and IT project management. 


Yasmin Birchall is a Canberra-based research librarian, writer and editor. 

Yasmin Birchall - Researcher, Editor and Writer

Yasmin is an information expert with qualifications in editing and proofreading, librarianship, information management, research and project management. She has worked with words for many years, in settings including federal and local government, in the not-for-profit sector, in undergraduate and postgraduate education and in private enterprise. Yasmin also runs information management consultancy Altitude Information.

Areas of interest
Content writing, tender responses, copy editing, desktop research, editorial assistance, newsletters, fact checking, information and literature searching, market and industry research, proofreading and subject matter research.


Angela McPhillips is a writer and consultant from Canberra. She specialises in government and education.

Angela McPhillips - Writer and Consultant

Angela is a freelance writer and consultant with a background in education and government. She has an Honours degree in English and also studied law and history at university. After a career in education, Angela successfully made the transition to working for the federal government.

Angela loves to research meticulously and craft quality writing on just about anything. She also enjoys editing and proofreading. Angela also runs a consulting agency for public sector job seekers

Areas of interest
Career coaching, resumes and selection criteria, government policy, management, team building, leadership, education, health and medical research, literature and media.


Bronte mann marketing and social media assistant

Bronte Mann- Marketing and Social Media Assistant

Bronte is a final year marketing student at the University of Canberra. She has worked in a variety of marketing and management roles and works in events while interning as a communications assistant.

Bronte loves learning about the changing world of marketing and is a big advocate for content marketing.

Areas of interest
Social media, events marketing, influencer marketing, blogging and entrepreneurship.