We're Australia's specialist IT content writing agency.
Mint Content is run by Amy Birchall and James McPhillips. We're two IT nerds on a mission to turn complex concepts into content that helps your business grow.
From white papers to case studies, our writers craft clear, compelling content that nurtures contacts at every stage of the buyer's journey.
The story behind our story
Amy Birchall started Mint Content to help IT and technology companies tell better business stories.
As a software marketer and business journalist, she had met countless marketing managers with the same problem. They understood the value of great content, but lacked the resources or specialist skills to produce it themselves.
- Lost valuable time explaining basic industry terminology to non-technical writers
- Spent most of their marketing budget securing the services of a big marketing agency
Amy believed well-written content should be accessible to all businesses, no matter how complex the subject matter. So, she combined her journalism and tech experience to create Mint Content, a specialist content writing agency that:
- Engages writers who are as comfortable with cloud infrastructure as they are Strunk and White's The Elements of Style
- Produces work that wins clients business
- Takes the stress out of content development
Today, Mint Content is one of Australia's fastest growing specialist IT content agencies, with over 25 technology clients.
A family business
There are only a few things we love more than technology. Family is one of them.
That's why we built Mint Content's team of incredible writers starting with our family first. When you work with us, you'll probably also work with our: