Your weekly content writing wrap - #9

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What we've been reading

How to create better meta descriptions - Yoast
Meta descriptions. Important to get right. Easy to get wrong. Still can't work it out? We can help.

Is the content bubble about to burst? - Content Marketing Institute
The content marketing apocalypse is not imminent (phew!). But marketers will have to step up their game to continue to attract and nurture leads. 

How to edit any website copy directly from your browser - Kopywriting Kourse
Since I discovered this trick, I've used it multiple times each day. It's a great way to see how your copy edits will look on the screen, without fumbling around in the back end. If you work with website content, this tool will make your job 11% easier.

Write better emails in two minutes - Josh Spector
Simple, practical fixes for improving how you communicate. See: "At least 90% of the times you use the word 'that' can be removed from your writing and it will instantly make your sentence stronger."

The secret power of ungated content - Lauren Holliday
What's the difference between 200,000 reads and two lonely subscriber sign ups? Making your content ungated. "I hate to be the barer of bad news but the future of marketing isn’t CRO, SEO or any other cute, easy-sounding acronym. The future of marketing is good branding and storytelling."

New from us

How to write a winning executive summary [video]
This video from James will teach you to write technology proposals that compete at the highest levels of influence and persuasion. 

Wise words to live and write by 👏🏻#marketing #copywriting #business

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