Your weekly content writing wrap - #35

Content writing

What we've been reading 

1000+ power words that sell to maximise your conversions- Writtent
In copywriting and marketing, the words you choose to use can make or break the impact of your writing. Power words are persuasive and influential words that stir your audience to action. Writtent have categorised over 1000 power words based on when, where and how they should be used for the most compelling writing.

HPE’s Marcel Santilli on why editorial excellence drives content marketing ROI – News Cred
Marcel Santilli, Hewlett Packard Enterprise’s (HPE) Global Head of Publishing and Content Operations, has a lot of success to his name. After launching SecurityIntelligence.com for IBM, then creating the thriving TechBeacon.com at HPE, Santilli has now built Enterprise.nxt, a thought leadership platform for IT professionals. Santilli shared his tips for building successful content platforms success at the #ThinkContent 2017 Summit.

How to become a great copywriter - Copyblogger
“Though you’ll never know if a headline, or a collection of bullet points, or a call to action will resonate with your audience — not until you let it out into the real world and test it — there is one commonly overlooked practice that’s turned out to be the best copywriting advice I’ve ever put to use … Shut up and listen.”

Why social makes every marketer a researcher – Convince and Convert
Social media has brought about increased access to data, giving every marketer the opportunity to be a researcher. Now with direct access to information about your target audience, you can assess their general reactions to your campaigns and alter your strategy accordingly.  Convince and Convert explain why marketers should not be afraid of research and how using your social data can give you the answers you want.

Creative work relies on failure - Hubspot
Creative thinking is crucial for marketers, but the fear of failure often prevents creativity. What many don’t realise is that creativity is borne from experimentation, and without failure we cannot know what works and what does not.  “Nurturing an environment that not only encourages but demands experimentation is vital to push your creative boundaries.”

New from us

The power of storytelling: Weaving narratives that inspire employees and engage customers
If you were afraid to enter the water after watching the 1975 film Jaws, you know a good story can captivate an audience, make messages stick and influence behaviour.
Once the domain of filmmakers and artists, storytelling has been adapted by businesses including the National Australia Bank (which now includes storytelling as a core capability for senior executives), Fuji Xerox, BHP Billiton and Cadbury Schweppes to help managers inspire, engage and lead more effectively.

Copywriting tip of the week

Copywriting tip

Be ruthless with your words! 

Readers don’t have time for waffle, especially when they’re evaluating a business.
Consider website copy, for instance. Research shows that we've only got 7 seconds to make a good impression online. That's obviously not a lot of time, so you've got to wow them ASAP. 

We suggest writing your first draft and halving the word count. It can be challenging but ensuring your copy is laser focussed WILL make a difference.

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