Your weekly content writing wrap - #28

Content writing marketing

What we've been reading

How to generate more leads and customers using social media videos [free ebook] - HubSpot
Most marketers are aware of the benefits of using video to boost social media engagement, but knowing where to start can be daunting. Wistia and HubSpot have teamed up to create an extensive guide to easily incorporating video into your marketing campaign on a budget. The guide ranges from video production in your office to live videos, and videos for each social media platform.

Job demand for content surges, SEO skills become a necessity - Conductor
The state of the marketing industry is changing drastically. Conductor’s 2017 digital marketing guide uncovered the following insights:
·      Since 2012 there has been a 22 percent increase in SEO jobs
·      There are four times as many content jobs as SEO jobs
·      50 percent of content jobs now require SEO skills

“We’re seeing SEO become more of a skill or requirement for marketers, rather than a job title. Even more so, we’re seeing brands create value for their customers by having SEO and content teams work together.”

5 lessons in content marketing from Netflix in 2016 - NewsCred
The entertainment giant, Netflix, has become a household name in over 190 countries. Intelligent and strategic content marketing has played a key role in its success. Netflix has used data to understand customer preferences and in turn design content that customers want to consume. This article outlines five lessons content marketers can learn from Netflix, from building relationships with customers to focusing on quality.

Social media writer’s block? 7 ways to kickstart creativity – HootSuite
Writing witty and engaging social media posts several times a week (or daily!) can be challenging. We all know that flexing your creativity muscle on command isn’t easy. HootSuite’s article provides some tips and tools to help with your social media writer’s block, including; cognitive exercises, meditation, and listening to music.

7 things technology marketers do with their content - The Content Marketing Institute
This research highlight’s crucial insights for tech marketers. “Technology marketers who are most successful with content marketing often approach content creation differently compared to less successful peers.” The following table outlines what the best in the tech business consider most important about content marketing. We recommend reading the whole article for an extensive picture of tech content marketing.  

New from us

We analysed the content marketing efforts of 60+ Singapore start-ups. Here's what we found.

Mint Content goes to Singapore! We've spent the past month in Singapore learning about the future of our industry and identifying new business opportunities. In this post, we share our research into Singapore's thriving start-up scene, benchmarks content marketing performance, and provides suggestions for how to improve.

Copywriting tip of the week 

Copywriting tip

If you really want to lure your readers in, spend time on your headline. On the average, five times as many people read the headline as read the body copy. When you have written your headline, you have spent eighty cents out of your dollar. ~ David Ogilvy ~

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