Your weekly content writing wrap - #20

Mint Content content marketing round up 

What we’ve been reading

Why the competition is YOUR fault - Copywrite Matters
Copywriting extraordinaire Belinda Weaver argues that losing customers to competitors is a warning your service needs to improve. “The simple truth is that if you aren’t being awesome enough all the time, your clients are fair game and they should look elsewhere.”

LinkedIn for business: the ultimate marketing guide - Hootsuite
This article explains why every business should use LinkedIn, and shows how to use the platform strategically. By following the tips provided, LinkedIn can become a platform to “raise brand awareness, promote career opportunities, and educate potential customers on your products and services.”

All of the social media metrics that matter - Sprout Social
Let's face it. Social media metrics can be totally overwhelming. But don't let that stop you from getting value from analytics. Sprout Social describes how to find metrics that will actually help your business, with specific guides for Facebook, Instagram, Twitter, LinkedIn, Google+, and Pinterest. 

Airbnb – a content marketing case study - Digital and Social Media Leadership Forum
While Airbnb might be better known for its innovative business model, it's also embraced content marketing as a core part of its business DNA. “For Airbnb, content is not an addition to their business, but a way for customers to discover their core proposal: the content shows you the places to go and stay.”

Which social media platform is best for your business? - The Next Web
Knowing how to reach your target market on the right platform in the best way is key to social media marketing success. The Next Web breaks down the major social media platforms that businesses should use, and effective strategies for each

New from us

Why every job seeker should have their resume reviewed by a professional
Here’s a quick fact: Recruiters receive HUNDREDS of applications for any given role on any given day. Marissa explains why it's worth engaging a professional to help yours stand out.

8 quick thoughts on building winning brands with content
If you've connected with our sales and bid manager, James, on LinkedIn, you've probably seen several updates about his latest obsessions: content mindset, branding and persuasion.
Not connected? Have a read of James' best LinkedIn posts from January above.

Copywriting tip of the week

When you don’t know what to write next or how to make your draft better, one copywriting hint is to add interest. As David Ogilvy once said, “Tell the truth but make truth fascinating. You know, you can’t bore people into buying your product. You can only interest them in buying it.”

So how do you make your copy more interesting and fascinating?

 ✔️ Make it scannable and visually appealing
 ✔️ Use your distinct personality or unique selling proposition
 ✔️ Make it entertaining (as long as the humor furthers your goal)
 ✔️ Incorporate controversy
 ✔️ Tell stories

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