What we've been reading
All the marketing statistics you'll need for the rest of the year - HubSpot
Over 200 powerful statistics like this one: companies that publish 16+ blog posts per month experience almost 3.5x more traffic than those that publish 0-4 monthly posts.
5 characteristics of effective content strategies - IBM
“Everyone’s creating swarms of content, but how effective is it? In a recent study... only 5% of branded content garners 90% of all engagement. That means a very small fraction of your content is doing the lion’s share of the work.”
Try this open source tool for editing video and audio transcripts - Nieman Lab
Something to try when finding the right quotes from a long speech or cleaning up a Q&A feels interminable.
How to find your brand’s tone of voice (your biggest untapped marketing asset) - IBM
“Smarter companies treat tone of voice guidelines as a living, breathing, evolving entity that helps an organisation’s staffers communicate with similar (but not identical) styles.”
The ultra powerful 7th principle of persuasion - Copyblogger
How to set the right context before you make the 'ask'. It works for presidential candidates, and, when done well, it will work for your marketing, too.
New from us
5 questions to ask before choosing an IT content writer
Mint Content marketing coordinator Marissa shares her tips for separating the IT content writing pros from the hacks.
The best and worst things about being a freelance writer [tips for freelancers]
There's more to running a successful freelance writing business than drinking cocktails by the pool. In this video, Amy shares what's great - and not to great - about working for yourself.
Copywriting tip of the week
"On average, five times as many people read the headline as read the body copy. When you have written your headline, you have spent eighty cents out of your dollar." - David Ogilvy.
So in short, spend your time coming up with a killer headline. Like Mint Content on Facebook for daily content writing tips and insights.
That's all from us. Have a great weekend!