Meet our team: Yasmin Birchall (researcher, editor and content writer)

Meet Yasmin! She's a researcher, editor and content writer at Mint. As the mum of director Amy, she's also the first to point out errant apostrophes, and taught Amy almost everything she knows about writing. 

Over to Yasmin...

Tell us about the work you do at Mint Content

I’m a researcher, editor and writer. The work I do involves creating content that’s spot on. From blog posts to newsletters, my role is to craft copy that ticks all the right boxes. I also provide editorial assistance, fact checking and subject matter research.

What do you like about working with Mint Content?

Being a part of the Mint team means I work with a dynamic company that is pioneering flexible, innovative practices. The team is scattered all over the globe, but Amy has processes to stay in touch and ensure communication is top notch.

It’s a great way of life – my office is anywhere I need it to be. I don’t miss the daily commute and being chained to a desk in the slightest.  It’s exciting to be part of such a dynamic and forward thinking company.

What goes on in your life outside of Mint Content?

On days that I’m not working for Mint Content, I’m usually indulging my love of reading, patisseries or the beach – preferably all at the same time.

By night, I’m a librarian. I help people find credible, reliable and accurate information using contemporary search tools and assist them to get the outcomes they need.

How can IT marketers and consultants improve their business communication? 

It doesn’t matter whether you’re a tech writer, a marketer, a consultant – your writing is an extension of yourself. It’s important to take good care of it so that it reflects you in a positive light.  

Aside from engaging Mint Content, my best tip is to be wary of relying on spelling and grammar checkers. These tools are great, but should be the start of the editing process, not the end. The reason? Inbuilt checkers are great screening tools, but they won’t tell you whether you’ve done something embarrassing like leaving the letter l out of the word public.

What is your favourite thing about living in Canberra?

As a proud, life-long Canberran, I’ve watched it grow from a sleepy town to one of Australia’s best kept secrets.

Food and wine? Tick. Tucked away in Canberra’s suburbs you’ll find cuisine to rival that of Sydney and Melbourne, but without the crowds. Stunning lakes, spectacular walks and clean air? Check.

Nothing is a long way away in Canberra, and parks and waterways abound. Want nature? Canberra is alive with gardens, from Floriade in springtime to the Botanic Gardens year-round. The sunsets are spectacular, there are no traffic jams, and nothing is far away. Canberra is the complete package with something for everyone

Tell us a fun fact about yourself!

The first place I visit in a new city is usually the library, and there’s one area I always head to first – the books labelled 641.86. It’s the Dewey Decimal System call number for the books about dessert.

Want to work with Mint Content? We're always looking for tech-savvy marketers and writers to join our team. Drop us a line at hello@mintcontent.com.au