What we've read, shared and published this month - September 2017

Monthly content marketing

What we've been reading

Blog SEO: how to search engine optimise your blog content - Hubspot
Your writing might be fantastic, but without an audience it’s only halfway there. If no one reads your blog content, you'll struggle to generate leads. HubSpot has outlined several SEO tactics to help you drive traffic and attract an audience. From title creation to your URL, these methods will ensure you optimise your search rankings at every step.

Supercharge your benefits with contrast storytelling - Copyblogger
A copywriting tip from Copyblogger:

“When crafting your copy, contrasting two polarizing alternatives to best illustrate the profound experiential differences that your product or service provides can lead to drastically more sales.”

In other words, this means painting a picture to your audience of not only the benefits of life with your product, but the difficulties of life without it. Contrasting between the two stirs your audience to action because people want to avoid pain and access benefits.

What’s next in content marketing? 3 key takeaways from Content Marketing World – Convince and Convert
Industry legends and thought leaders recently gathered at the annual Content Marketing World (CMW). Convince and Convert outlined three key lessons learned at CMW to help content marketers succeed:

  • Data needs good context and good storytelling – turn raw data into compelling information by adding context and telling story.
  • Be a writer first – focus on your writing, your storytelling and connecting with your audience over sales-based copy.
  • Own your audience – build an engaged community around your brand for more integrated communication.

22 examples from brands (and marketers) that are winning at content marketing – Content Marketing Institute
We all need a little inspiration sometimes. From rebranding education software to targeting an untapped market with a content-driven website, you're guaranteed to find something to inspire your content marketing in this article.

How the NewsCred methodology drives content marketing ROI - NewsCred
Proving the ROI of your content marketing can be a marketer’s biggest challenge. As content marketing budgets get bigger, expectations grow as well. News Cred suggest marketers seek the best of both worlds through performance content marketing. We like this approach because it promises repeatable predictable content marketing results.

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What have you been reading this month? Let us know in the comments!