What we've read, shared and published this month - August 2017

Monthly content round up

What we've been reading

The ultimate guide to big rock content - Newscred
You might not think rock and content marketing have much in common. But that's where you're wrong. In this article, LinkedIn's Jason Miller draws parallels between big rock legends and a strong content strategy. Here are a few of the lessons to be learned…

  • Give your audience a reason to follow you
  • Create relevant content
  • Release and promote content strategically

How to write a blog post: A bookmarkable formula + 5 free blog post templates – Hubspot
You probably already know the benefits of blogging for your business. But blogging well and blogging consistently are another matter altogether. A good place to start is with HubSpot’s article, for those just starting out or needing further assistance. This guide will get you on your blogging feet with an in depth how to and free blog post templates. 

5 ways to convert more prospects by making your case - Copyblogger
It’s all well and good to say how great your product is. But you’re not so likely to convert leads with empty claims. Copyblogger argues that to make a case that inspires your audience to action you need to support it with data, testimonials and authority:

"When you provide value with the right information before asking for the sale, people naturally view your offer with a more positive frame of mind."

How to find out why Google hates your content (and steps to fix it) – The Content Marketing Institute
The constantly evolving world of search engine rankings is just another thing to keep marketers on their toes. As soon as you think you’ve got it all figured out, you realise your page isn’t ranking well. The Content Marketing Institute offer a helpful guide to getting your site on page one. With screenshots and detailed steps, this article will get you into detective mode to find out why your content is being ignored and how to fix it!

10 kinds of visual content to curate for your blog and social media - Canva
Top-notch writing is essential for content that gets results. The right visuals matter too. In this article, Canva explains how to use visuals to complement any type of content. With these tips, you can strengthen your message and engage more of your audience.

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What have you been reading this month? Let us know in the comments!