Top trends that will shape content marketing in 2019
Roll up, roll up. 2019 is here and along with it, a new line up of content marketing trends. We know staying on top of the ever-changing digital marketing landscape can be a little overwhelming. So, we’ve taken it upon ourselves to break it down into bite sized, easily digestible pieces.
Highly personalised content
A staggering 78 percent of consumers said they would be more likely to buy from a brand who served them personally relevant content. With those sort of stats, this trend is not one to be ignored. A one size fits all approach will no longer cut the mustard in this arena.
To personalise well, you need to understand your demographic. We suggest developing buyer personas and serving content that speaks to them. Once you have a fair idea of who you’re talking to, you can segment, personalise and repeat.
Weave your findings into your website copy, social media efforts, email marketing and customer communication channels. Small tweaks will yield results.
Educate rather than sell
We see this one as a shift in business strategy rather than a ‘trend’, because it’s smart business. Simply shouting your worth at your consumers will not produce results. Educate first. Always. Here at Mint Content, we sell copywriting services, but our content? It’s focussed on teaching our audience how to improve their writing and market with gusto.
Instead of basing your marketing activities on YOUR business goals, think of your audience. How can you help THEM reach their goals? Find the sweet spot and you will naturally find long term fans.
There’s no doubt about it, today’s consumer is seeking authenticity above all else. In fact, they are far more likely to trust an actual person rather than a billboard. Brands have been flocking to influencer marketing for that very reason. In 2019, we’re going to see a shift in this space once again.
Instead of using influencers to promote your product/service among their networks, engage them to create content for your own channel. A long term partnership is more authentic and will increase your ROI. For example, ask them to be a regular guest blogger, engage them to be a brand ambassador, allow them to take over your Instagram stories for a day. This will heighten your reach and provide your audience with the social proof they’re seeking.
Which trends will you embrace in 2019?