The right and wrong way to use keywords in your blog posts

keywords are important

Unless you’ve been living under a rock since 2002, chances are you’re familiar with terms like ‘keywords’ and ‘SEO’. What do they actually mean though?

Fear not. The team at Mint Content have your back. We know it can be easy to get lost in the mumbo jumbo of digital marketing. We’re experts in the field and we’re more than happy to share our knowledge with you.

Why? Because your success is OUR success. If you generate leads on leads and smash your sales targets as a result of a tight content strategy, well then, we’ve done our job.

So here’s the short story. Google is smart. Like super smart. Its algorithms and the work its coding team does is enough to make even Dan Brown’s head spin (yup, that was a Da Vinci Code reference #booknerdsunite).

What’s more, Google’s algorithms are constantly updated and improved to ensure that only the best content is ranked. Just when you think you have the golden recipe, the rules change. Working with talented content marketers (*cough* us), has never been so crucial.

Here’s the long story:

Keywords & SEO

These magical little words, keywords, help your piece rank within your chosen target market. Say your area of expertise is cancer research for example. You’d want Google to find your page when a user searches for ‘cancer research’, ‘cancer treatment trials’ and perhaps even your chosen niche say, ‘brain tumours’. For that reason, using these keywords within your website copy and blog posts is a solid plan. That’s not the whole deal though.

If you simply stuff your content full of keywords without paying attention to the quality of the actual content, Google will know.

HOW? Because, say it with us now, Google is SMART. Content should always be written for humans first and Google last. We know that sounds counter-intuitive if you’re really concentrating on your SEO but it’s a simple fact.

There is however, a magic formula that does work to attract readers through effective SEO and KEEP them on your page with engaging, insightful content. It’s a perfect mix of SEO Strategy and Copywriting.

Alpha Bee Design gives a clear picture of the SEO process below. 

alpha bee SEO process


This is, hands down, the most crucial element to nailing your piece. Write for your audience first and fine tune it for SEO later is our motto. Now, not everyone understands the art that is copywriting so let us break it down for you.

Copywriters are skilled professionals who are experts at writing engaging content that converts. This can be anything from advertisements, website copy, blog posts and even scripts for radio and television. Copywriters understand your target demographic, what appeals to them and can tailor a piece to suit. This includes everything from the tone of voice to structure and flow of the said piece. It may seem easy but it ain’t.

At Mint our writers are journalists and consultants with backgrounds in IT, hospitality, professional services, not for profits, healthcare and more. When you work with us, you can rest assured you’re working with professionals who know the lingo, can walk the walk and know ALL the appropriate words to make your demographic tick.

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