Mint Content summer reading list 2017

pineapples float in swimming pool

We don’t know about you, but for us, the summer holidays can’t come soon enough! We are eagerly awaiting the carb fest that is Christmas, followed by the slow ho-hum of holiday life.

Being the dedicated, passionate workers that we are (modest too!), though, we will be using this time to brush up on our stellar marketing and content writing skills.

In the event that you’d like to do the same, we’ve compiled the ultimate summer reading list just for YOU.

Marketing managers, copywriters, creatives and small business take note: these books will help you supercharge your marketing efforts in 2017.

*Caution: read with a notebook handy. These babies will have you strategising like a boss.   

1. 22 Immutable Laws of Branding - Al Reis

Hands down, one of the best branding books we’ve read of late. The 22 Immutable Laws of Branding is the definitive text on branding, pairing anecdotes about some of the best brands in the world, like Rolex, Volvo, and Heineken. This book proclaims that the only way to stand out in today's marketplace is to build your product or service into a brand and we couldn’t agree more.

When to read it: Before the onslaught of Christmas shopping. You’ll view your favourite brands in a whole new light!

2. 22 Immutable Laws of Marketing - Al Reis

This juggernaut of a book does for marketing what it’s predecessor did for branding. Insightful and full of relevant concepts, The 22 Immutable Laws of Marketing will have you questioning your current efforts and applying new theories at an alarming rate.  

When to read it: AFTER you’ve read 22 Immutable Laws of Branding. By the end of these two, you will be a marketing and branding ninja, ready to smash your 2017 marketing goals!

3. The Art of the Deal - Donald Trump

Ok, ok don’t hate us. We’re not rednecks. However, the man knows a thing or two about business and he actually DOES have [*gulp*] very interesting insights worth reading.

Learn how the almighty Trump runs his organisation and how he runs his life—as he meets the people he needs to meet, chats with family and friends, clashes with enemies, and challenges conventional thinking.

When to read it: When you’re feeling badass.

4. Bird by Bird: Some Instructions on Writing and Life - Anne Lamott

"A warm, generous and hilarious guide through the writer's world and its treacherous swamps." -- Los Angeles Times

This is an excellent book for anyone, but particularly enjoyable for the aspiring writer. Philosophical and insightful, we vote it a must read!

When to read it: When you are pondering the meaning of life

5. Influence: The Psychology of Persuasion - Robert Cialdini

Turn those ‘no’s’ into ‘yes’s’ and school yourself in the art of influence. You'll learn the six universal principles, how to use them to become a skilled persuader—and how to defend yourself against them.

A game changer for anyone and everyone.

When to read it: When family and in-laws start driving you insane!

6. Launch - Jeff Walker

Launch will build your business---fast. Whether you’ve already got a business or you’re itching to start one, this is a recipe for getting more traction.

As much as we’d like to believe household names such as Apple were overnight success stories, the truth is, they aren’t. Learn how to propel your product and get ahead of your competition.

When to read it: Before you execute your plan to take over the world! Perhaps with a cocktail in hand?

7. Ogilvy on Advertising - David Ogilvy

We’re going to give it to you straight, if you have anything to do with advertising, YOU MUST READ THIS BOOK. Originally published in 1985, Ogilvy’s insights into the world of advertising are still current and often, genius.

When to read it: Before you ask the big cheese to increase your advertising budget for 2017!

8. Scientific Advertising - Claude Hopkins

Looking for the best way to market your product? Start with this stellar book. Hopkins cleverly breaks down the process to get (and measure!) results from your advertising. He shows how to write copy, provides methods for testing it and shows how evidence based advertising gets results.

When to read it: When your brain is functioning at full capacity, perhaps not New Year's Day!

9. Show your Work: 10 Ways to Share your Creativity and Get Discovered - Austin Kleon

Show Your Work! is about letting others into your creative processes, and letting them steal from you. Why? As author Austin Kleon explains, getting your brand or work known takes more than just networking. Becoming findable matters too. Filled with illustrations, quotes, stories and examples, Show Your Work! Offers ten transformative rules for being open, generous, brave and productive.

When to read it: By the pool on Boxing Day.

10. The One Sentence Persuasion Course - Blair Warrens

This wise book will teach you how to make an impact, influence and persuade those around you using just one sentence. It sounds like fluff but we assure you it isn’t. We’re all for working smarter not harder.

When to read it: Ahead of an important meeting.

And on that note, we wish you a productive, educational Christmas & New Years.

We will be closed from 22nd December to 2nd January. For January bookings, please email