5 quick thoughts on long-term thinking, control and the overlap between content and fitness mindsets

Long term thinking content mindset

James, our business development lead, is what Darryl Kerrigan from The Castle would call an ideas man. He's a big thinker. And a big reader. If you've connected with James on LinkedIn, you've probably seen several updates about his latest obsessions: content mindset, branding and persuasion. 

We've compiled James' best March LinkedIn posts relevant to our line of work, and listed them below. Want regular esoteric content mindset updates? Connect with James on LinkedIn.

Over to James...

Most people are too focused on achieving big life goals. But that's a recipe for a dull life and chronic unhappiness. Nothing can ever match your expectations or imagination. Even the dopamine highs from the biggest victories are short-lived and, often, hollow. 

You must figure out how to enjoy the journey! Understand the human mind and take the neuroscience-based approach.

Focus instead on your setup: lifestyle, habits and daily practice.

Visualise a perfect day that is productive and can be repeated.

Create robust habitual systems - the repeatable patterns of behaviour that build you up, make you healthy and improve your relationships. Happiness (dopamine), satisfaction and the achievement of goals then become natural by-products of the systems. 

If your life doesn't align with your vision of what you want it to be, just make small, incremental changes, embed them as habits, and eventually you will get there. 

Further reading:


Life and business become so much easier if you just move yourself towards long term thinking in: habit and lifestyle, fitness, investing in yourself, your people and your customers. This focus on delivering value over the long-term will differentiate you from about 90% of people, who run on frenzy, who are perpetual victims of their own short term thinking, impatience and reactivity.


Eminent psychologist Julian Rotter said this:

"A person with an internal locus of control believes that he or she can influence events and their outcomes, while someone with an external locus of control blames outside forces for everything."

I agree. For good or ill, all change to the world comes from the individuals who practice an unbreakable internal locus of control. Greatness (and weakness) filters through the culture to other individuals through memetics and social learning. The cycle repeats, forever.

Want the world to be rich? Make yourself rich. Want the world to be free? Make yourself free. Want the world to be healthy? Make yourself healthy. Want the world to be great? Make yourself great.


Content marketing yields results in the same way as going to the gym and lifting weights. 

No basis in data with the following statement but... it's no surprise to me that those who first grasp its value, are generally fit men and women who can grind out reps over the long haul. People who engage in regular exercise and find it an easy leap to the content mindset. 

The content / gym rat mindset:

  1. Long term mentality > intensity for sporadic bursts.

  2. Regular 'bread and butter' programming gets results.

  3. Sustained execution allows for positive feedback loops to emerge. 

  4. Optimisation and course correction is very easy when you have a dataset.

  5. Compound movements always add the most gains. 


If you don't develop a strong brand (both at the individual and company level) you'll eventually become a commodity. 


Want more great content like this? Connect with James on LinkedIn.

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