5 quick thoughts on blockchain, viral content and bad recruitment videos

Content writing services for information technology companies

James, our business development lead, is what Darryl Kerrigan from The Castle would call an ideas man. He's a big thinker. And a big reader. If you've connected with James on LinkedIn, you've probably seen several updates about his latest obsessions: content mindset, branding and persuasion. 

We've compiled James' best February LinkedIn posts relevant to our line of work, and listed them below. Want regular esoteric content mindset updates? Connect with James on LinkedIn.

Over to James...

Book recommendation: Thick Face, Black Heart by Chin-Ning Chu. Absolutely blown away by the wisdom in this book. Chin-Ning Chu was a phenomenal businesswoman, writer and strategist, and this book immediately stands out to me as one of the best business and philosophical works I have ever read. I will be devouring the rest of her books post-haste.


Old school approach: Advertising, mass-marketing, communications theory
Theme: Command and control

New school approach: Brand building (message + congruence to message)
Theme: Authenticity

Timeless approach (movements, propaganda, religions): Memetics, narratives, post-modern persuasion structures
Theme: Create reality


It's not always the best ideas that spread to others, or "rise to the top". Throughout history, some very bad ideas have been adopted by people who believed they were doing good. Similarly, some amazing ideas have been buried before propagation.

The ideas that spread are the most viral. The most resilient. And the delivery mechanism for all ideas (good or bad) has and always will be: content. Use it wisely!


On the Department of Finance's cringeworthy recruitment video...

And you thought this week's Oscars fail was awkward? After I burst a blood vessel laughing at this video, I honestly started to feel bad for all involved...

The best move right now would be to take it down and shred all the hard drives before it's copied over to Youtube and it goes viral worldwide. It definitely has that potential.

LESSONS: It's extremely difficult to get non-actors to appear natural. Unless you've got Aaron Sorkin writing you a West Wing level script, perhaps stay away from dialogue! Haha. Much better approach would be to leverage live action footage (or stock) with a pro voice over and shoot non-actors in a relaxed, straightforward journalistic interview style with a lapel mic. This is a more effective and professional approach.


 I've been following Ethereum / blockchain apps development closely. Smart contracts built on if-then scenarios and distributed ledgers are definitely the future. I have speculated on Bitcoin for years, and I think the time is right to start buying Ether before the market for decentralised apps and distributed ledgers explodes.


Bonus thought

Timeless advice from the world's first business strategist. Applicable to all domains of business, personal development and life - just substitute "enemy" for whatever force or phenomena opposes your will:

“If you know the enemy and know yourself, you need not fear the result of a hundred battles. If you know yourself but not the enemy, for every victory gained you will also suffer a defeat. If you know neither the enemy nor yourself, you will succumb in every battle.”

― Sun Tzu, The Art of War.


Want more great content like this? Connect with James on LinkedIn.

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