10 quick thoughts on developing a content mindset

dog has a content mindset

James, our business development lead, is what Darryl Kerrigan from The Castle would call an ideas man. He's a big thinker. And a big reader. If you've connected with James on LinkedIn, you've probably seen several updates about his latest obsessions: content mindset, branding and persuasion. 

We've compiled some of James' best LinkedIn posts relevant to content marketing, and listed them below. Want more regular esoteric content mindset updates? Connect with James on LinkedIn.

Over to James...

You can't call yourself a strategist until you recognise patterns, predict the future and take risks that pay off. Until then, you're a historian.... Which is also fine.

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Content does two things. 1. It's the body of work that shows the world who you are and what you can do. 2. It's the force multiplier for number one.

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The bad news: no one uses rationality as the lens to view the world or make decisions. The good news: no one uses rationality as the lens to view the world or make decisions. Learn influence skills. Practice public speaking and presentation skills. Learn sales.

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The future is this: people want to know YOU. No more posturing, no more fake-ness. The future belongs to those who are fully three-dimensional online. Authentic. Those who say what they think, are transparent and have conversations that everyone can gain value from.

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You put the work in 'brick by brick' (creating content, delivering services, working by the hour, etc) to build your brand. But once your brand is built, then the world of scale is now within reach: developing product and the wonderful world of recurring revenue streams.

What is product? Your own intellectual property. Your IP is all your unique insights based on the knowledge and feedback you acquired in the 'brick by brick' stage. How do you build products? Target your IP to the market. Test it. Make sure it fits. Then sell it.

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In the world of content marketing, momentum and output are 100 times more important than perfection. Especially in the early stages of brand development. Get the ideas out there. Iterate and improve. Few understand this.

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Every piece of content you create builds momentum. It also builds a more complete picture of who you are and what you're about.

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Why do you want to speak at industry events? Just turn on your webcam and speak directly to the people! No microphone? No viewers or platform yet? Who cares? Gotta start somewhere. Launch crappy and iterate from there. Distribute through social media - LinkedIn, Youtube, Facebook, Twitter. Whatever! Far better approach to start cranking out content than waiting for perfection. Just do it, and course correct along the way.

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Think of your brand like you think of assets. Just as real as physical assets from which you derive value. Example: your house. Houses protect from stormy weather. Your brand protects your reputation from damage. Your brand is just as real as symbolic assets like the 1's and 0's in a stock portfolio, or the money in your bank account.

Don't let your brand wither on the branch. Don't let it become a dilapidated house. Invest! Like any asset, if you invest properly, your brand becomes collateral for bigger investments. More growth. Higher returns.

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Control the narrative about yourself or your company and you'll impose your will on reality. "But how do I control the narrative?" You create your brand. "But how do I create my brand?" You create excellent content. Then you keep creating it.

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