10 content marketing and copywriting blogs we can't live without


Here at Mint, we're always looking for ways to create content that our clients (and fellow content marketers!) find helpful. We spend countless hours scouring the web for tips, trends and content marketing gold that will help us produce better work for our clients.

As an agency, we like to lead with generosity. We don’t hold our cards close to our chest. We’d rather share insights with our audience rather than drip-feed obscure pieces that make us look smart. So, today we’re giving you all the goods.

Here’s a list of our favourite blogs and go-to websites that help keep us in the know. Happy reading!

1. Content Marketing Institute
If you only have time to read one blog, it has to be The Content Marketing Institute's. Producing a huge variety of articles every week, CMI covers every aspect of content marketing to keep you informed of marketing trends, improvements you can make to your strategy and how to market with a content mindset.

Content marketing institute blog screenshot

2. Hootsuite  
You may have heard of social media scheduling platform Hootsuite. But did you know it also runs an extensive social media-dedicated blog? With several articles a week covering everything from analytics, social media strategy, platform guides and platform updates, Hootsuite will help you be a savvy social media manager in no time.

3. Marketing Tech News
A blog for all dynamic marketers, Marketing Tech News will keep you informed of the latest industry trends, technology, and insights.

4. Copyblogger
Copyblogger helps business writers transform into true wordsmiths. With topics ranging from storytelling, persuasion, freelance writing and developing a strategic content mindset, Copyblogger has everything you need to hone your copywriting skills.

5. Buzzsumo
Buzzsumo is a tool that analyses which content performs best for any topic or competitor in your industry. As a bonus, Buzzsumo also matches you with influencers to promote your content. Their blog is chockers with key content marketing, social media and digital insights that you need to get amongst.

6. Contently
If you ask us, Contently's The Content Strategist is a must-read. With combined themes of copywriting and content marketing, it’s great for freelance writers as well as marketers who want to better understand the work they commission.

7. Convince and Convert
A content marketing blog with a focus on strategy and persuasion, Convince and Convert will inspire you to reach higher content marketing goals. This blog outlines exactly what marketers need to say and do to improve engagement and convert leads. 

8. Sprout Social
Social media management platform, Sprout Social, runs a blog that teaches marketers how to realise social media success. If you want to use data to streamline and target your efforts across all channels and increase social media ROI, this is the blog for you.

9. NewsCred
NewsCred’s Insights provides loads of perceptive marketing tips. We particularly like its case studies, which showcase best practice content marketing techniques and teach us all how we can make our writing even more impactful.

10. Grammarly
We love grammar-checking tool Grammarly. But we love its blog more. The blog provides advice on how to avoid the most common grammar and writing mistakes. (Useful because we all know there’s very little sympathy for a marketer who doesn’t know the difference between ‘they’re’, ‘their’ and there’.)

If you’re after a team who truly knows their content, contact us to discuss your content marketing needs this year.

This blog post was originally published in May 2017 and has been updated with new information. Many thanks!