Last week we shared with you 15 of our favourite copywriting tips. This week, we're back with a few more tips to get you writing golden copy in no time.
Have a read and let us know your best writing advice in the comments!
2. Sell benefits not features
Have you ever heard the term "Sell a good night's sleep not a mattress" ? Think about HOW your product or service benefits the customer and you'll never go wrong.
4. Write with rhythm
Readers are bound to get more engaged when your writing has a nice rhythm to it. You can accomplish this by mixing up the length of your sentences and paragraphs. Try to avoid long sentences. Or, when you write one, follow up with a short one. Make it flow!
6. Break up copy with visuals
Visuals are a great way to break up your content and strengthen your copy so don't be afraid to use them...as long as they are relevant.
8. Don't try to sound smart
We know, we know...it's tempting to flex those brain muscles with an audience but here's the thing: if you clutter your copy with big, professional words, the audience will get lost in it.
10. Speak to one person
Your piece should be a one on one conversation between you and your reader. It should be about them, and make them feel as though they are the only person reading it.
12. Refine your headline
If you really want to lure your readers in, spend time on your headline. On the average, five times as many people read the headline as read the body copy. When you have written your headline, you have spent eighty cents out of your dollar. ~ David Ogilvy ~
14. SEO is important but people come first
SEO, or search engine optimisation, is a crucial part of any content marketing piece, but people should ALWAYS come first. Why? Because your writing should appeal to people, not bots.
In saying that, content should always be search optimised to help reach your target demographic. A few quick tips to get you started:
• Research trending keywords
• Use keywords to write copy
Analyse and optimise for next time
1. Entertain your audience
Don't be boring. Yes, it seems obvious but it's often overlooked. Think about your audience - we are a nation of skimmers. Would you read something that bored the socks off you? We guess not. Be bold, tell a story, make it funny...anything, just don't make it yawn-worthy.
3. Read your piece aloud
We know it sounds crazy, but read your piece aloud. You will get a fresh perspective on the piece and identify gaps and opportunities for improvement quick smart!
5. Make your CTA worthy
It goes without saying that each and every piece you write NEEDS a call to action [CTA] but there's a difference in a worthy and unworthy one. Here are a few quick tips to get you started:
- Include urgency: Limited time frames, deadlines, reasons to be prompt.
- Make an offer: Discount, bonus, free information.
- Highlight value: Get your informative report, join our exclusive community.
- Overcome objections: Eliminate or reduce risks with free trials or money back guarantees.
7. Use positive words
It goes without saying that positivity breeds positivity. Your readers will respond to positive words and will be instantly turned off by negative language.
Ie: Lay off words like "no", "don't", "shouldn't" and use uplifting words as much as possible.
9. Write to a medium
Write your piece according to the medium you are using. If you are structuring an email marketing piece, it makes sense to be more personable. In a blog post, less so. Write your piece to fit and you'll see the rewards.
11. Avoid wishy washy language
When writing headlines, subheads and body copy, don't use words that avoid a direct command - we call these weasel words. These include 'may', 'maybe', 'hope', 'wish', 'try', 'but', 'could', 'perhaps' and 'strive'. Instead, use words like 'will' and 'does' to describe what your product or service will or can do for your reader.
13. Break the rules
That's right, break the rules.
Think about the language your audience will respond to. If it's not 'proper English', don't write that way. Use slang and relevant abbreviations where applicable.
Speaking directly to your client or customer in language they’ll easily understand is always more important than writing by the book.
15. Include a P.S.
A P.S. is probably the third most important part of a piece of copywriting (after the offer and the headline). Everybody reads the P.S., so it’s essential that you drive home the main benefit of the product or service you’re selling.
P.S. Give it a try!