6 pieces of copywriting and content marketing wisdom from the Mint team

Content marketing wisdom

At Mint we are very proud of our diverse, talented group of writers, consultants, marketers, strategists and editors. We are all hugely passionate about what we do, and aim to help our clients in whatever way we can. 

Sometimes our powerful words might get forgotten. So, to shine a light on the golden pieces of wisdom our team have shared, here are some of our most powerful pieces of wisdom from blog posts by the Mint team.

Amy - Director and Lead Content Writer

Changing people’s behaviour is hard. It’s even harder when there’s no clear value proposition. Your target audience won't go out of their way to seek out your content, no matter how good it is. Save your energy for producing highly relevant content instead of changing audience habits. If your audience is already on LinkedIn, for example, concentrate your efforts on reaching them there. Don't try and lure them to a platform you like better.

What the longest bridge in Southeast Asia can teach marketers about content strategy

James – Business Development Lead

Human beings are irrational by nature. Our emotions drive our decisions and we justify them with post-facto rationalisations. So give your prospective client a sticky and emotional reason to engage you! Give them a theme. Give them a key. A shorthand by which they can construct a case for you in their own mind that you are the best possible provider.

How to write a winning executive summary for a technology proposal

Marissa – Marketing Coordinator

Everyone receives written, oral and verbal communication differently. What might be crystal clear for one person can make absolutely no sense for another. By using plain English, you will save your reader time. They don't need to spend ages deciphering your fancy words. If done well, it will even minimise the time you spend re-clarifying your points via email or phone later on.
Time is money! Ain’t nobody got any to waste!

The secret to turning complex concepts into winning content - writing in plain English

Bronte – Marketing and Social Media Assistant

People associate the quality of an organisation's content with the quality of its product or service. If you want to be seen as an industry leader in your field, you need to prove yourself. Do not tell your target audience that you're great. Show them your expertise - through killer content.

We analysed the content marketing efforts of 60+ Singapore start-ups. Here's what we found

Yasmin – Researcher, Editor and Writer

Even though you’ve put your heart and soul into your writing, you’re actually writing for your readers, not for yourself. Consider what is useful and valuable to them. Ask yourself how each piece of information you provide will benefit them.

7 best practice tips for copyediting your own writing

Laura - Writer and Consultant

Describing the impact you made on a customer’s business is arguably the most important part of a case study. The story you tell about the impact you made will contribute to your legacy in the eyes of past customers and will be used by future customers to assess your value proposition.

How to write a cracking case study: 4 tips from a management consultant and seasoned case study author

If you'd like more of this Mint wisdom sprinkled into your content, contact us at hello@mintcontent.com.au.

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Blog writing

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To find out more, email hello@mintcontent.com.au or visit the Freshly Minted website.

What we've read, shared and published this month - October 2017

Content marketing round up

What we've been reading

How to write well: 10 timeless rules from legendary ad exec David Ogilvy – Hubspot
Legendary advertiser David Ogilvy, revolutionized copywriting. Although his reign was back in the 60s, Ogilvy’s ten hints to writing well can still be applied today. Hubspot has compiled the major takeaway’s from Ogilvy’s memo’s and given them a modern context. Some of these rules include: write naturally, simplify, and get to the point.

“Good writing is not a natural gift…You have to learn to write well.”
-David Ogilvy

How to research your target audience to increase resonance – Convince & Convert
Did you know 65 percent of marketers say they rarely or don’t at all conduct market research? But successful marketers are 242 percent more likely to conduct research once every quarter at least. If you want to create content that resonates with your audience, you need to know your audience. The content you create should be about them, their goals and challenges. The most powerful content is the content that informs, and connects with your audience by being relevant to their needs. Research is crucial to achieving this - “target audience research is a way of turning the spotlight from your stuff to their needs.” Get started with Convince & Convert’s simple, three-step research plan and you won’t look back.

How to take an audience-first approach to your content – Content Marketing Institute
CMI have adapted the twelve steps of the hero’s journey into the audience journey. The hero’s journey is a storytelling technique that keeps the audience engaged. But by making the audience your hero, you play the narrator and place them at the center of your content. With an understanding of your audience’s thoughts along each step, you can have a response ready at the right time and place. CMI explains how each step can be used to understand your audience’s point of view and how you can encourage them along the journey with your brand

5 content marketing tips for the performance era of marketing - Newscred
Content marketing is no longer about simply writing blog posts. It has become a complex process driven by measurable results. Newscred has five crucial tips to take your content into the performance era of content marketing. In this performance driven era, marketers need to be using analytics and measuring ROI. Interaction is facilitated by content that brings the customers to you and content is optimized for SEO.

8 tips to quickly master social media for businesses & entrepreneurs - Buffer
Everything you need to know about social media for business is in this podcast. Buffer has stripped everything down to a general strategy, to help any marketer thrive on social media. Whether you’re a social media addict, or barely understand the difference between Facebook and Instagram, these tips are relevant to you.

New from us

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What have you been reading this month? Let us know in the comments!