Why work with a content writing agency instead of a freelancer?
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Here at Mint Content, we love freelancers and the freelance life. But for many businesses, there’s something to be said for working with a dedicated agency rather than a solopreneur. As talented as freelancers are (we’ve been there ourselves!), nothing quite beats working with a squad that is packed with different expertise and skill sets.
There are a myriad of reasons why engaging an agency is beneficial to your business in the long run. Here are a few of our favourites.
Structure
As an agency, we have developed tried and tested systems that make working together easy. This includes everything from a schmick on-boarding process with detailed briefing documents, cloud-based software that is easily accessible, electronic contacts and a robust client communication portal.
What does that mean for you? That's easy - working with us will be seamless. From the initial meeting to collaborating and receiving the finished product, we’ve got the process down pat.
It doesn’t seem important, but believe us, once you’ve spent an hour or two of your day tied up in admin and communication, you’ll really notice the difference.
Skills
As we mentioned, there's no denying that freelancers are generally highly skilled in their chosen fields. (After all, we engage them to write for our clients!). But a well structured agency? Well, they hire a range of freelancers or employees to offer a wider range of expertise.
Take us for example. We have journalists, IT project managers, proofreaders, researchers and marketing specialists ready and awaiting your juicy project. Looking at individual skills, we’re specialists but as a team? We don’t want to toot our own horn (too loudly!), but we’re a force to be reckoned with.
There’s no grey area at Mint Content. If one staff member doesn’t have the knowledge you seek, you can bet your bottom dollar another one does. Better still, we can turn work around faster because we have more resources available.
Quality control
As an agency, we have a strict quality control process. All work is checked for structure, grammar, consistent style and language. PLUS you work with a dedicated account manager. Before a draft even makes its way to your inbox, we’ve combed through it to smooth out any kinks ensuring it is strategic, targeted to your demographic and on brand.
Our work is often approved during the first round of drafts. In turn, this saves you time and money you'd otherwise spend re-working the piece.
Budget
You may think working with a freelancer will be a cheaper exercise but choosing to work with a freelancer can cost you in the long run. Say, for example, that you’ve hired a copywriter but also need a researcher to check facts and back-up your piece.
Your expenses will be more than if you had worked with an agency, like us, that includes these additional resources in the initial quote.
Also consider your capacity. Do you really have time to manage two separate freelancers and communicate between them?
Most business owners would answer with a resounding ‘no’ here. When you brief us, we brief the team. You are given a dedicated account manager who will communicate your requirements with our in-house team and manage every step of the process so you don’t have to.
What are your thoughts on working with a freelancer vs an agency?
