Why work with a content writing agency instead of a freelancer?

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Here at Mint Content, we love freelancers and the freelance life. But for many businesses, there’s something to be said for working with a dedicated agency rather than a solopreneur. As talented as freelancers are (we’ve been there ourselves!), nothing quite beats working with a squad that is packed with different expertise and skill sets. 

There are a myriad of reasons why engaging an agency is beneficial to your business in the long run. Here are a few of our favourites.  

Structure

As an agency, we have developed tried and tested systems that make working together easy. This includes everything from a schmick on-boarding process with detailed briefing documents, cloud-based software that is easily accessible, electronic contacts and a robust client communication portal. 

What does that mean for you? That's easy - working with us will be seamless. From the initial meeting to collaborating and receiving the finished product, we’ve got the process down pat.

It doesn’t seem important, but believe us, once you’ve spent an hour or two of your day tied up in admin and communication, you’ll really notice the difference. 

Skills

As we mentioned, there's no denying that freelancers are generally highly skilled in their chosen fields. (After all, we engage them to write for our clients!). But a well structured agency? Well, they hire a range of freelancers or employees to offer a wider range of expertise.

Take us for example. We have journalists, IT project managers, proofreaders, researchers and marketing specialists ready and awaiting your juicy project. Looking at individual skills, we’re specialists but as a team? We don’t want to toot our own horn (too loudly!), but we’re a force to be reckoned with. 

There’s no grey area at Mint Content. If one staff member doesn’t have the knowledge you seek, you can bet your bottom dollar another one does. Better still, we can turn work around faster because we have more resources available. 

Quality control

As an agency, we have a strict quality control process. All work is checked for structure, grammar, consistent style and language. PLUS you work with a dedicated account manager. Before a draft even makes its way to your inbox, we’ve combed through it to smooth out any kinks ensuring it is strategic, targeted to your demographic and on brand. 

Our work is often approved during the first round of drafts. In turn, this saves you time and money you'd otherwise spend re-working the piece. 

Budget

You may think working with a freelancer will be a cheaper exercise but choosing to work with a freelancer can cost you in the long run. Say, for example, that you’ve hired a copywriter but also need a researcher to check facts and back-up your piece.

Your expenses will be more than if you had worked with an agency, like us, that includes these additional resources in the initial quote. 

Also consider your capacity. Do you really have time to manage two separate freelancers and communicate between them?

Most business owners would answer with a resounding ‘no’ here. When you brief us, we brief the team. You are given a dedicated account manager who will communicate your requirements with our in-house team and manage every step of the process so you don’t have to. 

What are your thoughts on working with a freelancer vs an agency? 

Engagement versus promotion: why we swear by the 80/20 rule

80/20 rule content marketing

If there were such a class as Content Marketing 101, you'd learn that content marketing centres on creating valuable and engaging content. The goal: building strong relationships with your audience.

Learning when to sell (as opposed to engage, educate or inform) to your valued audience is a little more complicated.

If you promote too much, you’re contradicting the principles of content marketing. But if you don’t promote at all, you could be missing out on opportunities to inform your customers of new products.

Enter, the 80/20 rule. This simple little framework should be applied to your content marketing strategy, whether it’s in your social media content, blogs, videos or ebooks.

What is it?

More than just a rule for healthy eating, the 80/20 rule also applies to healthy content marketing. It refers to the notion that only 20 percent of your content should be promotional, while 80 percent should provide value to your customers.

“Only 20 percent of your content should be promotional, while 80 percent should provide value."
8020 Rule

The promotional content includes any sales-based content or advertisements.

The valuable content should be customer-centric, including curating industry articles, sharing expert tips or entertaining visual content.

Why we swear by it

The 80/20 rule is a wonderful thing because it provides a guideline to establishing an engaged audience. The principles of the rule can help you build trust and make customer interactions with your brand more positive.

With this, meaningful, long-term relationships with customers can be fostered.

Build trust + make customer interactions positive = grow long term relationships

As the 80/20 rule suggests, you should have a value focus in your content strategy. Consumers are flooded with thousands of promotional messages every day, and if you are lucky to gain the attention of your target market, you need to you’re your offering valuable.

If you instead use the opportunity to blast sales messages at them, they wont come back. People don’t choose to seek out advertising, and if that’s all they’re getting from your company they will avoid interacting with you.

People seek positive interactions and helpful information. If you give that without expecting anything in return it builds trust. Setting the foundation of a long-term relationship.

This in turn improves the impact of your promotional messages, as when you do promote products, you will have a more engaged audience listening to your sales pitch.

How to use it

The 80/20 rule should be used as a rough guide to help you design a sustainable content strategy. By now you’ll know that your content should be majority valuable content and minority promotional content. But what exactly is valuable content? Valuable content is content that is beneficial and engaging to your client. This would include anything that is:

  • informative
  • entertaining
  • inspirational
  • interesting
  • or interactive

When sharing your promotional content, there is no reason why you can’t also make it valuable. Try these examples…

Call to action - at the end of a blog post, ebook, etc. use a CTA to explain how your company can help customers with a related issue

Testimonial or customer story - tell a customer success story that inspires prospective customers

Video content – create an entertaining or informative video explaining how to get the most out of your products

Social media – start a social media competition or offer a promotional discount.

Positioning - position content strategically within your sales timeline to promote a new product or service launch

Company culture - let your customers get to know the people behind the brand by sharing company culture content

The most important lesson about the 80/20 rule is that in content marketing, promotion is not the goal. Your focus should be building meaningful relationships with customers through providing valuable and engaging content.

Do you follow the 80/20 rule when producing content for your business?

7 creative quotes to inspire every content marketer

Creativity quotes

We all need a little inspiration sometimes. Whether its improving your 2018 strategy or just trying to start the year with the perfect social media post, it might feel like your creativity quota has been used up - and it's only January! 

Sadly, creativity isn't always there when you need it. But sometimes a simple little quote can be enough to open your eyes to a fresh perspective, and inspire you to think laterally.

We've compiled our favourite business and creativity quotes from some of the worlds most brilliant minds.

From writers to artists these inspiring quotes should help you get through your work slump...

Content marketing creativity
Content marketing creativity
Content marketing creativity
Content marketing creativity
Content marketing creativity
Content marketing creativity
Content marketing creativity

Got a favourite quote of your own? Or a creativity ritual that never fails? Let us know in the comments.